The design is deeply rooted in culture and tradition of people whom the papers are intended.
Always incorporate cultural identity in the newspaper.
To start work on newspapers, magazines, web – indispensable features to be incorporated in design is a taste of a culture of readers that newspapers are intended for.
The primary is – the nation’s culture, secondary group that you must think of – teenagers, young people, businesses, etc.
A big problem arises if you work for the newspaper itself and not looking back at life around you.