6.5 million issues per day;
Reach 64% of the adult population;
It is the “core” of the most important media groups in Brazil;
The most credible medium.
Gradual loss of share (from 22% to 17%) in the last 5 years;
Lack of Prestige and Value among the Market, specially amongst the Ad Agencies;
Magazines and TV already have strong awards regarding the Creative professionals, mainly the young ones;
Newspaper in Brazil have always been very little receptive to new ad ideas.