Expresso, Gallery

Case Study: Exspresso Newspaper

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Quality design.
When you create newspaper it is crucial that you create your recipe to success. Eventually, by reading this blog you will understand design and creation of written media better, and you will be one step closer to success.
When you look at the Exspresso layout it is obvious that they new exactly what they are doing.

First of all, there is a typeface that is unique enough so Exspresso can be recognized by it.
Second thing that you can notice is the – white space that makes this newspaper look profound.
Third thing – illustration. By using illustrations Exspresso team made a great move. Illustrations are ideal visual element in stories that are more abstract (like finance, divorce, crime…).
Photos for this kind of stories (see below) may be risky to use.

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About Zoran Opalić

Around the World: 1997. NY, USA - Design Workshop at the New York School of Visual Arts // 2003. Hamburg, Germany - Mario Garcia Studio - media design,future of print media.// 2004. Innsbruck, Austria - News Desk, News Desk work shop// 2007. NY, USA - Future of Media and New Technology, New York // 2007. Miami, USA - "React to the news in the short term - in the newsroom work flow". More info: January 1st, 2008: madeIN magazine. Occupation or position held: Publisher/Owner Name and address of employer: Dobro Slovo Brace Domany 8, 10000 Zagreb (Croatia) Type of business or sector Publishing (Magazine) Web January 1st, 2001 - December 31st, 2007 Vecernji list daily. Occupation or position held: Art Director Type of business or sector Publishing, Daily Newspaper. Early Years: I have worked on a different creative media projects — Jutarnji list daily (at the time - 1998. new daily newspapers in Croatia), Globus, Studio, HAK, Nova Vjencanja, Auto Plus...

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