Design, Designers

Designer who changed the world – George Lois

George Lois:
“I always knew I was the most talented kid in the school, ” says Lois of his time at Music and Art. “I also knew I was a lucky son of a bitch to be there.” Exposed to the city’s best art education, not mention school concerts directed by the likes of “a young Lennie Bernstein and Maestro Toscanini,” Lois thrived in the Bauhaus-based atmosphere and impressed his instructors, who for the most part were able to see the diamond of his talent in his street-rough demeanor. But not everybody appreciated—or understood—Lois’s emerging conceptual sensibilities. A sophomore-year incident in which hi class was given a sheet of paper to design “yet another Bauhaus rectangle composition” almost led to his being flunked. “I sat there and didn’t move with this 18 by 24 sheet in front of me for an hour and a half,” laughs Lois. “The teacher was getting furious. At the end, she went to grab my blank paper and I held up my hand to stop her. I signed my name to it and said, ‘Here’s the ultimate rectangle design.’ The teacher just didn’t get it.”

Georg is a master communicator, even if his name doesn’t sound familiar to you, I’m 100% sure that you know his work…

Older generation (in 30’s,40’s etc.) will recognize the quote from 1985:
I want my MTV!

He created the firs ad campain for new brand at the time Tommy Hilfiger…

About these ads

About Zoran Opalic

Around the World: 1997. NY, USA - Design Workshop at the New York School of Visual Arts // 2003. Hamburg, Germany - Mario Garcia Studio - media design,future of print media.// 2004. Innsbruck, Austria - News Desk, News Desk work shop// 2007. NY, USA - Future of Media and New Technology, New York // 2007. Miami, USA - "React to the news in the short term - in the newsroom work flow". More info: January 1st, 2008: madeIN magazine. Occupation or position held: Publisher/Owner Name and address of employer: Dobro Slovo Brace Domany 8, 10000 Zagreb (Croatia) Type of business or sector Publishing (Magazine) Web January 1st, 2001 - December 31st, 2007 Vecernji list daily. Occupation or position held: Art Director Type of business or sector Publishing, Daily Newspaper. Early Years: I have worked on a different creative media projects — Jutarnji list daily (at the time - 1998. new daily newspapers in Croatia), Globus, Studio, HAK, Nova Vjencanja, Auto Plus...


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