Fact – readers like headlines that are bigger.
Every newspaper should have a set of rules for the headline sizes. This rule automatically assigns gradation to other headlines on the page.
For example: Let say we talk about broadsheet newspaper.
48 point headline is average for its most important story (it will go up to 54 points in some broadsheet).
Then, the next important story should have a headline in size of 42 points etc.
Very often you can see the headlines in sizes about 36 points at the top of the pages.
This headlines are not strong enough so it looks like they are whispering a story, and that is not good enoug to catch readers eye.
It helps a readers when you grade stories by different headline size – it’s easier for them to navigate around the page.
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About Zoran Opalic
Around the World: 1997. NY, USA - Design Workshop at the New York School of Visual Arts // 2003. Hamburg, Germany - Mario Garcia Studio - media design,future of print media.// 2004. Innsbruck, Austria - News Desk, News Desk work shop// 2007. NY, USA - Future of Media and New Technology, New York // 2007. Miami, USA - "React to the news in the short term - in the newsroom work flow".
More info:
January 1st, 2008:
madeIN magazine.
Occupation or position held: Publisher/Owner
Name and address of employer: Dobro Slovo
Brace Domany 8, 10000 Zagreb (Croatia)
Type of business or sector Publishing (Magazine) Web
January 1st, 2001 - December 31st, 2007
Vecernji list daily.
Occupation or position held: Art Director
Type of business or sector Publishing, Daily Newspaper.
Early Years:
I have worked on a different creative media projects — Jutarnji list daily (at the time - 1998. new daily newspapers in Croatia), Globus, Studio, HAK, Nova Vjencanja, Auto Plus...
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