Back to Basics, Photo


Portraits of people are one of the first elements of the photography used in newspapers.
Their little secret is that the reader will always look at the portrait, examine the face of the person on a portrait and read what is written below the photo.
Portrait on our website, in our magazine or in the newspaper in a simple way notify us who is the main character of the story that we are reading.
Several tips:
Let the portraits be small, make a standard for a portrait so all will be equal in size in the entire newspaper, magazine or a web page.
Portraits should be properly cropped. Close up, not down to the waist or similar. Be sure to avoid the appearance of “passport photo” where you can not evaluate who they are by the photo. The face is important.
Always put a caption for each photo, no matter how obvious it is who’s on the photo.
Readers don’t care if the portrait is in color or black and white – use both.

About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...


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