Back to Basics, Photo

Portraits


Portraits of people are one of the first elements of the photography used in newspapers.
Their little secret is that the reader will always look at the portrait, examine the face of the person on a portrait and read what is written below the photo.
Portrait on our website, in our magazine or in the newspaper in a simple way notify us who is the main character of the story that we are reading.
Several tips:
Let the portraits be small, make a standard for a portrait so all will be equal in size in the entire newspaper, magazine or a web page.
Portraits should be properly cropped. Close up, not down to the waist or similar. Be sure to avoid the appearance of “passport photo” where you can not evaluate who they are by the photo. The face is important.
Always put a caption for each photo, no matter how obvious it is who’s on the photo.
Readers don’t care if the portrait is in color or black and white – use both.

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About Zoran Opalic

Around the World: 1997. NY, USA - Design Workshop at the New York School of Visual Arts // 2003. Hamburg, Germany - Mario Garcia Studio - media design,future of print media.// 2004. Innsbruck, Austria - News Desk, News Desk work shop// 2007. NY, USA - Future of Media and New Technology, New York // 2007. Miami, USA - "React to the news in the short term - in the newsroom work flow". More info: January 1st, 2008: madeIN magazine. Occupation or position held: Publisher/Owner Name and address of employer: Dobro Slovo Brace Domany 8, 10000 Zagreb (Croatia) Type of business or sector Publishing (Magazine) Web January 1st, 2001 - December 31st, 2007 Vecernji list daily. Occupation or position held: Art Director Type of business or sector Publishing, Daily Newspaper. Early Years: I have worked on a different creative media projects — Jutarnji list daily (at the time - 1998. new daily newspapers in Croatia), Globus, Studio, HAK, Nova Vjencanja, Auto Plus...

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