An effective redesign makes the most of the resources you have to connect with the reader. Design that reaches readers is not just good for the prestige of a publication – in a world where staffs are shrinking and readers have a growing number of choices in print and online, it’s a good investment for the future.
Good redesign is driven by a deep understanding of the editorial mission of the publication. Every effective redesign starts with an look in the mirror: Who reads your publication? Why and how do they read it? What are the strengths of the staff? What resources are available? Those questions seem so basic that they’re often skipped over. Instead, many redesigns start with the wrong question: Who do we want to be?
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About Zoran Opalic
Around the World: 1997. NY, USA - Design Workshop at the New York School of Visual Arts // 2003. Hamburg, Germany - Mario Garcia Studio - media design,future of print media.// 2004. Innsbruck, Austria - News Desk, News Desk work shop// 2007. NY, USA - Future of Media and New Technology, New York // 2007. Miami, USA - "React to the news in the short term - in the newsroom work flow".
More info:
January 1st, 2008:
madeIN magazine.
Occupation or position held: Publisher/Owner
Name and address of employer: Dobro Slovo
Brace Domany 8, 10000 Zagreb (Croatia)
Type of business or sector Publishing (Magazine) Web
January 1st, 2001 - December 31st, 2007
Vecernji list daily.
Occupation or position held: Art Director
Type of business or sector Publishing, Daily Newspaper.
Early Years:
I have worked on a different creative media projects — Jutarnji list daily (at the time - 1998. new daily newspapers in Croatia), Globus, Studio, HAK, Nova Vjencanja, Auto Plus...
Well said. Thank you for sharing that.
Joseph, NY
Posted by Anonymous | July 15, 2011, 7:28 am