iPad + Tablet

Launch of Marie Claire Maison app brings the beauty of Mag+ to Iconic French Publisher

For 75 years, Marie Claire has been synonymous with aspirational French style. This month, the first digital tablet edition of its acclaimed interiors title Marie Claire Maison launches using Mag+.

Not only is this spring edition a significant initiative for the French Publisher Marie Claire Group, it also marks an important first for Mag+, as the European tablet market expands.

Hot on the heels of the US boom, it is now expected that there will be some 106 million tablet users in the EU-7 by 2016. Smart digital publishers, like Marie Claire, and Mag+ are teaming up to expand this Continental frontier with consumer magazines to inspire and engage whole new audiences.

Fredrik Edstrom, Editor at Marie Claire Group, recognises the importance of reading the customer’s pulse. “Our readers are demanding more digital content and easier ways of accessing what inspires them, and Mag+ has allowed us to rise to that challenge quickly and affordably,” he says, “Our tablet editions build beautifully on what we’ve achieved in our print product – something Marie Claire’s visually astute audiences appreciate. We fully expect that offering a digital edition will bring Marie Claire to new generations of fans of great design.”

For Mag+, getting Marie Claire on board is an opportunity to spread the digital publishing gospel: “Undeniably, there is a growing appetite among French readers for engaging digital content,” says Mag+ CEO Staffan Ekholm. “Mag+ is well positioned to meet this demand by strengthening our relationship with leading French brands like Marie Claire and other local partners.”

Providing inspiration and insight to interior design lovers, the Marie Claire Maison app for iPad, is available now in the Apple Newsstand alongside over 100 other fabulous Mag+ titles including PopSci+, IKEA, and the British Journal of Photography. The interactivity and beautiful images in Marie Claire Maison make this first dedicated interiors app a testament to the quality creative work of both Mag+ and Marie Claire.

Unique features in Marie Claire Maison’s 100+ page spring issue include:

  • A plethora of beautiful interiors photography
  • Interviews with designers
  • Layouts using layered Mag+ architecture
  • Moving issue cover
  • Interactive graphics
  • Click through links detailing where to source featured items from retailers
  • Social sharing options to send articles and images to friends via Facebook, email or Twitter

The iPad edition is priced at €3.99 for a single issue, and €24.99 for an eight issue subscription.

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About Zoran Opalić

Around the World: 1997. NY, USA - Design Workshop at the New York School of Visual Arts // 2003. Hamburg, Germany - Mario Garcia Studio - media design,future of print media.// 2004. Innsbruck, Austria - News Desk, News Desk work shop// 2007. NY, USA - Future of Media and New Technology, New York // 2007. Miami, USA - "React to the news in the short term - in the newsroom work flow". More info: January 1st, 2008: madeIN magazine. Occupation or position held: Publisher/Owner Name and address of employer: Dobro Slovo Brace Domany 8, 10000 Zagreb (Croatia) Type of business or sector Publishing (Magazine) Web January 1st, 2001 - December 31st, 2007 Vecernji list daily. Occupation or position held: Art Director Type of business or sector Publishing, Daily Newspaper. Early Years: I have worked on a different creative media projects — Jutarnji list daily (at the time - 1998. new daily newspapers in Croatia), Globus, Studio, HAK, Nova Vjencanja, Auto Plus...

Discussion

One thought on “Launch of Marie Claire Maison app brings the beauty of Mag+ to Iconic French Publisher

  1. Thank you for the good writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you! By the way,
    how could we communicate?

    Posted by kitchen design companies | March 5, 2013, 1:15 pm

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