Want to create a great cover page for your digital publication?
Take a look at the George Lois design – it will help you understand the pure design.
From 1962 to 1972, George Lois changed the face of magazine design with his ninety-two covers for Esquire magazine. He stripped the cover down to a graphically concise yet conceptually potent image that ventured beyond the mere illustration of a feature article. Lois exploited the communicative power of the mass-circulated front page to stimulate and provoke the public into debate, pressing Americans to confront controversial issues like racism, feminism, and the Vietnam War. Viewed as a collection, the covers serve as a visual timeline and a window onto the turbulent events of the 1960s. Initially received as jarring and prescient statements of their time, the covers have since become essential to the iconography of American culture.
He doesn’t really remember what the article was about, but according to a 1967 Time article, it was so heavily revised, “seemingly to fit the cover illustration,” that the writer took his name off of it. “The article described a pseudotypical Los Angeles woman, prone to suicide, sexually jaded, hooked on pills and astrologically obsessed, who was supposed to be the wave of the future for all American women coming into their early 20s,” Time went on.
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