Let’s make one thing clear.
A readers does not make an impression on print or digital magazine, web or newspaper design by looking at the construction of the page, photography or any other element that are part of design.
Readers will make a judgment based on overall impression – they are not designers or editors, they don’t speak “your” language. Readers will create a feeling about your product, and if they feel you enough – you may get a regular customer.
Before redesign, create a focus group, listen what your readers like and don’t like about your web, magazine or newspaper. Implement their observations in your new design.
Readers are not interested in design theory.
Conclusion: Don’t create newspaper, magazine, web page for yourself and your colleagues, do it for your readers, listen to their remarks.
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About Zoran Opalic
Around the World: 1997. NY, USA - Design Workshop at the New York School of Visual Arts // 2003. Hamburg, Germany - Mario Garcia Studio - media design,future of print media.// 2004. Innsbruck, Austria - News Desk, News Desk work shop// 2007. NY, USA - Future of Media and New Technology, New York // 2007. Miami, USA - "React to the news in the short term - in the newsroom work flow".
More info:
January 1st, 2008:
madeIN magazine.
Occupation or position held: Publisher/Owner
Name and address of employer: Dobro Slovo
Brace Domany 8, 10000 Zagreb (Croatia)
Type of business or sector Publishing (Magazine) Web
January 1st, 2001 - December 31st, 2007
Vecernji list daily.
Occupation or position held: Art Director
Type of business or sector Publishing, Daily Newspaper.
Early Years:
I have worked on a different creative media projects — Jutarnji list daily (at the time - 1998. new daily newspapers in Croatia), Globus, Studio, HAK, Nova Vjencanja, Auto Plus...
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