Back to Basics

This category contains 24 posts

Street Photographer

Being a street photographer is a bit like conducting a drunk symphony: You must make order of chaos. Only a few photographers do it well, and many of them appear in Cheryl Dunn’s film, Everybody Street, which chronicles the street photography of New York City. Dunn chose New York because it always has been at the center of … Continue reading

How to design fixed layout EPUB

Learn how to make an eBook with rich imagery and elaborate layout that looks just like the InDesign document without writing code. Click photo to see video at Adobe TV. What do I need? Get files Sample files to practice with (ZIP, 154 MB) Get PDF InDesign cheat sheet Create a highly visual eBook and … Continue reading

Celebrating Twenty-Five Years of Original Type at Adobe

  Good typography is something everyone sees but no one notices. – John Warnock, Adobe co-founder In the mid- to late 1980s, designers rapidly embraced the brave new world of desktop publishing, and demanded more and better typefaces to use in their projects. In response to those cries for creative help, Adobe launched the Adobe … Continue reading

Typeface Vs Font. The look and the mechanism.

Typeface: is the design. The shape of the letters, numbers, and symbols that make up a design of type. Font: is the digital file that contains/describes the typeface.  A font is one weight, width, and style of a typeface. In brief: A font is what you use, a typeface is what you see. Font vs. … Continue reading

Tracking and kerning

Designers can spend hours poring over the tracking and kerning of their typography. It’s important, however, to understand that the two things are not synonymous. Tracking, as we’ve already mentioned above, deals with the spacing between characters across an entire word or phrase. Kerning is an adjustment of the specific space between two characters in … Continue reading

SPD cover of the day: New York Magazine

Just in time for NYC Fashion week, SPD’s Cover of the Day will highlight the best fashion magazine covers all week.  Check back daily for a portfolio of brilliant magazine covers from around the world. New York Magazine  Design Director: Thomas Alberty Photography Director: Jody Quon Photographer: Erik Madigan Heck

SPD: Cover of the Day: Monday Edition

British GQ  December 2013  Creative Director: Paul Solomons Guest Art Director: Damien Hirst Editor: Dylan Jones Photographer: Mariano Vivanco

SPD: Cover of the day

New York, September 16,  2013  Design Director:  Thomas Alberty Photo Editor:  Jody Quon Photographer:  Christopher Anderson   More at SPD

Achtung Baby!

ACHTUNG,  10th Anniversary Issue Editors:  Markus Ebner, Godfrey Deeny Design Director:  Anton Ioukhnovets Photographers: Ralph Mecke (red coat), Alexey Kiselev (black&white) SPD

Newspapers without photographer? This might not work.

Above, the Chicago Sun-Times‘ front page the day after its local hockey team took home the Stanley Cup. Below, the Chicago Tribune‘s front page that very same day. This is what happens to a newspaper when it makes the decision to fire all of its photographers, as the Sun-Times did in May, and replace them … Continue reading

Aston Martin DB10

Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.

Architect Oscar Niemeyer

"My work is not about form follows function, but form follows beauty or, even better, form follows feminine."

BACK to BASICS: Portraits

Portraits of people are one of the first elements of the photography used in newspapers.

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...

Designer George Lois

“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...


Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.

How to redesign 1

Good redesign is driven by a deep understanding of the editorial mission of the publication.

Headline on photographs

The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.

Design Facts

Three elements that will greatly help you to understand how readers are observing you.

Typeface: NY Times Magazine

Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.


When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.

A well-designed publication

Everything that a well-designed publication must have...




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