iNewsDesign
Layout
People Magazine – Special Editions
These unique issues are made with unique content including custom design, typography, photography and illustration. The mission of these special issues is different from that of the weekly mag and the design reflects this. The art director has to exercise a whole new set of design muscles to produce something truly custom which is also … Continue reading
Layout – Lay it all out
Let’s make one thing clear. A readers does not make an impression on print or digital magazine, web or newspaper design by looking at the construction of the page, photography or any other element that are part of design. Readers will make a judgment based on overall impression – they are not designers or editors, … Continue reading
Print media – how to create layout
Always keep both pages of layout open in front of you, left and right. The reason for this is that when the readers opens the newspaper or magazine they first look at both pages. First from left to right and almost in a straight line across the middle of the pages. When reader is done … Continue reading
Layout – information shape
After learning that the reader on the page first captures information from an image, the other from the title, a third of the caption under the picture, afther these elements reader will notice subheads, if everything is intriguing enough, then comes the text and graphics. This series follows the format of the text: U-shape – … Continue reading
White space on a page
Whiteness is designer’s most quiet assistant. I worked with many editors in chefs and designers in last 15 years. There’s a big difference between editors that works in media in Western Europe and United States and those from East European countries. While West is free in mind and soul, East is very closed in them … Continue reading
Culture and Design
The design is deeply rooted in culture and tradition of people whom the papers are intended. Always incorporate cultural identity in the newspaper. To start work on newspapers, magazines, web – indispensable features to be incorporated in design is a taste of a culture of readers that newspapers are intended for. The primary is – … Continue reading
Grids in Design
Most publications are designed on a grid, prearranged guide that defines margins, the number and width of a columns and also – horizontal positions for placing advertisements. Why to use a grid today when modern design tools permit great flexibility? Well, again your main focus is your reader (again). The readers take comfort in standardization … Continue reading
Finger reading
Do not be afraid to use a small size typeface for some elements, even if you use a size of only 6 pt. Often the people in the newsroom will complain that the typeface size in a sports tables is too small, and that readers call the newspaper and complain about it. But, they are … Continue reading
Content Rhythm
Very often, editors don’t let themselves to grow and offer new ideas for content, so they will stick to the basic area of presentation that will fell more comfortable to them. This is when art directors should react and help them. If the story is great it should look great. This way you will make … Continue reading
Color in media
The main role of color in today’s newspapers is to attract the eye, guiding reader through the page (site).Color can make page to be full of energy, with color it’s easier to communicate with the reader.The use of color is not just aesthetic, its use is regulated optical perception defined postulates, and research on color … Continue reading
