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This category contains 8 posts

Celebrating Twenty-Five Years of Original Type at Adobe

  Good typography is something everyone sees but no one notices. – John Warnock, Adobe co-founder In the mid- to late 1980s, designers rapidly embraced the brave new world of desktop publishing, and demanded more and better typefaces to use in their projects. In response to those cries for creative help, Adobe launched the Adobe … Continue reading

Typeface Vs Font. The look and the mechanism.

Typeface: is the design. The shape of the letters, numbers, and symbols that make up a design of type. Font: is the digital file that contains/describes the typeface.  A font is one weight, width, and style of a typeface. In brief: A font is what you use, a typeface is what you see. Font vs. … Continue reading

Tracking and kerning

Designers can spend hours poring over the tracking and kerning of their typography. It’s important, however, to understand that the two things are not synonymous. Tracking, as we’ve already mentioned above, deals with the spacing between characters across an entire word or phrase. Kerning is an adjustment of the specific space between two characters in … Continue reading

10 steps to better legibility for body copy

Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed. 1. Great newspaper body copy typeface. Serif typeface is easier to read then sans serif font. 2. The right size. Don’t go under 9 pt. As a basic rule this … Continue reading

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters. What to use in designing the newspaper? Today, tall x-height are very popular. Because the visual appearance of such type is larger than those type with lower x-heights. This is visible even if you … Continue reading

Drop Cap

They are extremely grateful, though I often met people in the newsroom who were opposed to this. But never with a clear explanation why they are against. Why I’m the fun of drop caps? Simple – because it helps the reader to find the beginning of the text easy and fast. Especially in situations with … Continue reading

Subheads

There is no discussion – subheads fits well on a stories that needs to run long. It, even, looks very effective, not only do they break the story but also allow writers to hint to the readers what follows in particular part of the text. How to effectively use subheads: Use a type least one … Continue reading

Finger reading

Do not be afraid to use a small size  typeface for some elements, even if you use a size of only 6 pt. Often the people in the newsroom will complain that the typeface size in a sports tables is too small, and that readers call the newspaper and complain about it. But, they are … Continue reading

BACK to BASICS: Portraits

Portraits of people are one of the first elements of the photography used in newspapers.

BODY COPY

Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...

How to redesign 1

Good redesign is driven by a deep understanding of the editorial mission of the publication.

Headline on photographs

The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.

Design Facts

Three elements that will greatly help you to understand how readers are observing you.

Typeface: NY Times Magazine

Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.

Infographics

When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.

Get to know your readers

We have moved from a solid to a fluid phase of modernity, in which nothing keeps its shape, and social forms are constantly changing at great speed...

Designer George Lois

“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...

A well-designed publication

Everything that a well-designed publication must have...

Design Theory

There is no design theory and definition. There are only basic principles that are the base for recording designers ideas and imagination on the paper, tablet or your web.

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