Case Study

This category contains 51 posts

5 Ways to Make Your Mobile Apps Sticky

by socialmonsters.org The average professional app development costs run in the thousands or tens of thousands, according to Blue Cloud Solutions. You want to recoup your costs through upfront app costs or microtransactions while building a loyal user base. However, you’re competing head-to-head against more than 2 million other apps in the Google Play and … Continue reading

Four Lessons from Four Years of Digital Content Publishing

Although Mag+ as a project has been around since about mid-2009, we count April 3, 2010 as our official launch date, because that’s the day the first iPad was released and the first Mag+ app—Popular Science+—debuted to the public. Four years and some 3,000 apps later, we’ve learned a thing or two about publishing content … Continue reading

The Future of Marketing is All About Value

Consumers are presented with as many as 3,000 ads per day. It’s no wonder that they’ve learned to ignore them completely. That’s why the future of marketing depends on ads that add value. Rather than guessing what a target audience is thinking and doing, marketers can now pinpoint exactly what they’re reading, watching, or buying … Continue reading

Instagram is the ‘best platform for brands’ in 2013, beating out Facebook, Twitter, and Google+

by John Koetsier Instagram is the best platform for brands, according to a new study that reviewed all brands on social with over 25 fans on each of four major social platforms: Instagram, Facebook, Twitter, and Google+. “With increases in fan/follower engagement nearly three times that of other networks studied, Instagram is the clear winner … Continue reading

Jeff Jarvis: Viral BS as the new classifieds

  by Jeff Jarvis A very well-done post about viral bullshit on Gawker (et al) by Mathew Ingram really comes down to this: Journalism used to be subsidized by classifieds and fluff, now it is built atop viral bullshit. The argument: Sure, we serve crap — or cats — but that’s what brings in the … Continue reading

RJI collaborates with Mather Economics and Inland Press Association to revamp newspaper cost and revenue study

Now more than ever news leaders need to understand the financial planning process and how to do it as efficiently and effectively as possible. Being able to compare financial data with other newspapers of similar size helps news leaders “manage their operation and optimize their performance,” says Tom Slaughter, executive director of Inland Press Association. … Continue reading

Richard Branson on The Art of Asking For Advice

Editor’s Note: Entrepreneur Richard Branson regularly shares his business experience and advice with readers. Ask him a question and your query might be the inspiration for a future column. (photo: virgin.com) Q: When you got started in business, did you have any clue about how to structure a corporation, allocate assets, and so on? Do … Continue reading

How many top newspaper editors are from digital backgrounds? Still darn few

by Rick Emonds Upward of 1,400 digital journalists are expected in Atlanta this week for the annual Online News Association conference. That’s fairly close to the number of daily American newspapers, at last count roughly 1,380. With digital transformation the announced top priority for newspaper companies ranging in size from Gannett to community publishers, you … Continue reading

5 Powerful Ways to Connect with Your App Audience: The Importance of Engaging Mobile Content

by Paige Lester There is no question that consumers love their mobile devices and are willing to pay for quality mobile content. App downloads continue to skyrocket with more than 800 apps being downloaded per second at a rate of over 2 billion apps per month in the App Store. And according to the latest … Continue reading

Cinder

Cinder is a community-developed, free and open source library for professional-quality creative coding in C++. The software is used to create large scale large scale interactive installations, intricate data visualizations and mobile applications. Cinder provides a powerful, intuitive toolbox for programming graphics, audio, video, networking, image processing and computational geometry. Cinder is cross-platform, and in … Continue reading

BACK to BASICS: Portraits

Portraits of people are one of the first elements of the photography used in newspapers.

BODY COPY

Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...

How to redesign 1

Good redesign is driven by a deep understanding of the editorial mission of the publication.

Headline on photographs

The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.

Design Facts

Three elements that will greatly help you to understand how readers are observing you.

Typeface: NY Times Magazine

Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.

Infographics

When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.

Get to know your readers

We have moved from a solid to a fluid phase of modernity, in which nothing keeps its shape, and social forms are constantly changing at great speed...

Designer George Lois

“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...

A well-designed publication

Everything that a well-designed publication must have...

Design Theory

There is no design theory and definition. There are only basic principles that are the base for recording designers ideas and imagination on the paper, tablet or your web.

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