iNewsDesign
Case Study
Financial Times editor announces digital-first strategy
Lionel Barber’s email to FT staff Lionel Barber to cut 35 jobs in ‘big cultural shift’ for business daily Barber said the FT will make a net headcount reduction of 25 – after hiring 10 journalists for digital roles – in an effort to save £1.6m this year as part of the strategy, outlined to … Continue reading
Lionel Barber’s email to FT staff outlining digital-first strategy
Dear Colleagues, In my New Year message, I said 2013 would test our resolve to move further and faster to support top quality journalism in a rapidly changing media landscape. I now want to set out in detail how we … Continue reading
Hearst Magazines has nearly 800,000 digital subscriptions
In a post-holiday letter to employees Hearst Magazines president David Carey highlights company’s successes in the 2012 and points to new initiatives for 2013. David Carey claim that Hearst Magazines now has the highest number of paid monthly digital subscriptions across tablet devices in the industry—at nearly 800,000. The subscriptions are generating profits and 80 … Continue reading
Motivating the next generation
It seems that each generation of ‘movers and shakers’, if you will, are attributed with a name. The ‘Baby Boomers’, the ‘Zoomers’, even Bret Easton Ellis’’ Yuppies’ of American Psycho – but what do we class the youth of today? The ‘Facebookers’? The’ inter-webbers’, perhaps? They’ve grown up surrounded by ever-changing technology, learnt via computers … Continue reading
Richard Branson: how to build a brand
Richard Branson: How to Build a Brand Richard Branson was recently in Egypt, where he spent some time talking to eniGma Magazine about life as the head of Virgin. One of the key points which Branson was keen to stress, was the importance of a brand name: “Your brand or your name is simply your … Continue reading
Coca-Cola turns corporate site into digital magazine
This blog deals with the integration of digital media in the marketing strategy of one of the most popular brands worldwide – Coca Cola. Thus, Coca –Cola has recently launched an interactive digital magazine called ‘Coca-Cola Journey’. According to this article, this effort is part of the company’s multi-year, multi-million-dollar investment in its content publishing … Continue reading
Blast to the Past: Innovation in Advertising – Golf GTI
Within one week of launch, Real Racing GTI became the #1 free app in 36 countries, eventually scoring more than 6MM downloads. VW saw an immediate 80% jump in leads, test drives and quote requests. And over half the sales were to new VW owners – twice the usual rate. The total sales volume more … Continue reading
A social mobile plan that’s always evolving
Video at TIM BETA Kids are always experimenting, trying new things. In a word, they’re beta. So when TIM, one of Brazil’s largest mobile carriers, wanted to speak to them, they asked us to create a campaign in their language. TIM Beta was born: a ever-changing social campaign that lets kids co-create their plan. We … Continue reading
Designing the News: Experts analyze presidential debate
The most tweeted moment in the second Presidential Debate came in the closing moments when President Barack Obama pounced on Republican nominee Mitt Romney’s closed-door reference to 47 percent of Americans acting as victims. “Think about who he’s talking about,” Obama asked the town hall meeting in Hempstead, N.Y. “Folks on Social Security who have … Continue reading
What publishers Are Launching in Mobile Apps
Applications: Kiplinger’s Top 100 Money-Saving Tips, The British Journal of Photography: iPhone Edition, Martha Stewart CraftStudio App, AOM Pubs Application: Kiplinger’s Top 100 Money-Saving Tips Produced by: Kiplinger Price: $ 1.99 Platform: iPad & iPhone Kiplinger’s Top 100 Money-Saving Tips app provides readers with information on how to not only save their money, but also … Continue reading
