Design

This category contains 84 posts

4 Credibility-Based Logo Design Strategies

Dr. Bill Haig is a pioneer in applying credibility principles in communication persuasion to logo design persuasion and extensions of credibility into all company branding. In the 1960s, Dr. Bill Haig worked with Saul Bass as his logo planning and account manager, working with all client logo accounts for many years. Dr. Haig benefited from … Continue reading

Gretchen Smelter – First 60 days at Women’s Health

BY JUSTIN MILLER    It’s been almost three months since the well-accomplished designer and creative director Gretchen Smelter began her role at Women’s Health.  Smelter transitions from House Beautiful, where she was the design director since 2012, and before Beautiful she served as the Group Creative Director of Edipresse Asia, Creative Director of Brides (where she was heavily involved with … Continue reading

HAKUHODO Kettle Inc. for Yahoo Japan: Hands on search!

Yahoo invented “Hands On Search”, which is a tangible search through the combination of the searchengine and a 3D printer. Hands On Search turns a spoken word into a real physical object and makes imagination real. We offered this first to people who need “sense of touch” the most – the visually impaired. This project … Continue reading

Wired: Jerry Seinfeld on How to Not Be a Jerk in the Digital Age

As technology pioneers, we are inundated with new gadgets, services, apps, messaging, games, and media. We’re dosing, vaping, and Lyfting. And that means there are new rules for how to behave. Is it OK to answer an email during dinner? Is Google Glass ever cool? We got some help from Jerry Seinfeld, keen observer of … Continue reading

RIP: Mitch Shostak, 1950-2014

 Mitch Shostak passed away on June 25; he was 63. Mitch was an art director for American Express, IBM, Money, The New York Times, People, BusinessWeek, Scholastic, and Sports Illustrated. He moved to San Francisco in 1991 to work as art director of PC World. In 1993 Mitch returned to New York City and established … Continue reading

Top Car Designers Critique Google’s Self-Driving Car

What do some of the best designers think of the car with an actual smiley face on the front? We talk to former design chiefs at BMW, McLaren, and Mazda to find out. Google’s self-driving car isn’t just unconventional in the fact that it drives itself: it’s an extremely unusual design, more reminiscent of micro-cars … Continue reading

10 Commandments of Color Theory

After the eminent success of our previous infographic, “ The 10 Commandments of Typography ”, DesignMantic now brings to you its sequel created upon popular demand! Enter, “The 10 Commandments of Color Theory”… This infographic holistically sums up the 10 cardinal rules of color scheming to help you save time when choosing colors. A lot … Continue reading

Satirical Theatre Kerempuh 50th Anniversary by Mirko Ilic

Designer Mirko Ilic was asked recently to designed the logo for the 50th Anniversary of Croatian Satirical Theatre Kerempuh. The theatre is known for staging the satirical and political comedies. “To stay in that spirit fo the theatre, we decided to “deface” their original logo by tallying fifty years over it, as a prisoner (political?) or a stranded person would do. … Continue reading

New F.D.A. Nutrition Labels Would Make ‘Serving Sizes’ Reflect Actual Servings

The Food and Drug Administration for the first time in two decades will propose major changes to nutrition labels on food packages, putting calorie counts in large type and adjusting portion sizes to reflect how much Americans actually eat. It would be the first significant redrawing of the nutrition information on food labels since the … Continue reading

Richard Branson: Stand out from the crowd

If you want to stand out from the crowd, give people a reason not to forget you. Put yourself forward to get your business on the map. Nobody will buy your products if they don’t know who you are or what they are.

BACK to BASICS: Portraits

Portraits of people are one of the first elements of the photography used in newspapers.

BODY COPY

Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...

How to redesign 1

Good redesign is driven by a deep understanding of the editorial mission of the publication.

Headline on photographs

The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.

Design Facts

Three elements that will greatly help you to understand how readers are observing you.

Typeface: NY Times Magazine

Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.

Infographics

When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.

Get to know your readers

We have moved from a solid to a fluid phase of modernity, in which nothing keeps its shape, and social forms are constantly changing at great speed...

Designer George Lois

“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...

A well-designed publication

Everything that a well-designed publication must have...

Design Theory

There is no design theory and definition. There are only basic principles that are the base for recording designers ideas and imagination on the paper, tablet or your web.

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