Become Great

This category contains 14 posts

Richard Branson: Why you should treat 1 million people the same as 1 person

Richard Branson: Thanks to everyone who has joined in here on LinkedIn as we share thoughts and ideas on the site. It’s incredible that more than one million of you have got involved and started following me within the past six weeks.   While it’s difficult to comprehend such a huge number as one million, the … Continue reading

How to redesign 2: Getting to know you

New York Times Magazine redesign Begin with a frank and comprehensive look at who your readers are. The answer will be the cornerstone of a successful redesign: –        Who are your readers? What else do they read, what do they watch, how do they spend their time? –        Why do they read you? What unique … Continue reading

A well-designed publication must have

A Back to Basics A minimum three strong stories (high-performance emotions); At least one  “beautiful” picture that will tell a story in 10 seconds; List of what I need to know and I can find in the newspaper/magazine; List of what I should know if I have extra five minutes; Something that will make me … Continue reading

How to redesign 1

An effective redesign makes the most of the resources you have to connect with the reader. Design that reaches readers is not just good for the prestige of a publication – in a world where staffs are shrinking and readers have a growing number of choices in print and online, it’s a good investment for … Continue reading

Design Facts

Please note the following, you’ll benefit from it: The reader enters the page through the largest image on a page – mostly photos. After this, most readers notice headlines. Caption under the picture is in third place where  readers eye stops. These three elements will greatly help you to understand how readers are observing you.

Steps to design success

The fresher news as the ultimate goal. Descend into the neighborhoods to the suburbs and readers in their local communities, the deeper the better Develop content that follows the lifestyle of young people and that they are important, change in the position and habits of newspapers in relation to many non readers

Fact: Newspapers will die in the next 10 years

Article I wrote in the madeIN magazine (Croatia). Two years ago the world (media world) went crazy about the iPad. Many media experts, immediately, said that the print editions of daily newspapers are dead and as the only candidate for the future and salvation of the media this experts pointed out – iPad and other … Continue reading

iPad research results spring 2011 by Reynods Journalism Institute

This follow-up panel survey conducted by the Reynolds Journalism Institute was designed to gather additional information about how Apple iPad owners use the device in their daily lives and how the iPad may influence news consumption. The 561 panelists who completed this survey were self-selected from the nearly 1,600 Apple iPad owners who participated in … Continue reading

Get to know your readers

Zygmunt Bauman In Identity, a short book based on an email exchange between Zygmunt Bauman and Italian journalist Benedetto Vecchi, the sociologist discusses the question of identity in the context of what he calls ‘liquid modernity’. Bauman’s thesis  is that we have moved from a solid to a fluid phase of modernity, in which nothing … Continue reading

Content Rhythm

Very often, editors don’t let themselves  to grow and offer new ideas for content, so they will stick to the basic area of presentation that will fell more comfortable to them. This is when art directors should react and help them. If the story is great it should look great. This way you will make … Continue reading

BACK to BASICS: Portraits

Portraits of people are one of the first elements of the photography used in newspapers.

BODY COPY

Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...

How to redesign 1

Good redesign is driven by a deep understanding of the editorial mission of the publication.

Headline on photographs

The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.

Design Facts

Three elements that will greatly help you to understand how readers are observing you.

Typeface: NY Times Magazine

Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.

Infographics

When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.

Get to know your readers

We have moved from a solid to a fluid phase of modernity, in which nothing keeps its shape, and social forms are constantly changing at great speed...

Designer George Lois

“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...

A well-designed publication

Everything that a well-designed publication must have...

Design Theory

There is no design theory and definition. There are only basic principles that are the base for recording designers ideas and imagination on the paper, tablet or your web.

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