U.S. weeklies keep pace with smaller dailies in adopting paid online content Despite an unfriendly economy and changes in reader and advertiser behavior, most weekly publishers are bullish on the future of community newspapers. In a recent survey, 72 percent expressed optimism about the future of newspapers. And while they see some promise in digital … Continue reading
There is no design theory and definition. There are only basic principles that are the base for recording designers ideas and imagination on the paper, tablet or your web. Basic principles that you need to “take care” of: Design a publication that is user friendly: easy to read, easy to “move” around, with clear, readable … Continue reading
Poynter Institute is testing reader so publishers could understand them better. Link:http://eyetrack.poynter.org/ Please note the following, you’ll benefit from it: The reader enters the page through the largest image on a page – mostly photos. After this, most readers notice headlines. Caption under the picture is in third place where readers eye stops. These three … Continue reading
A Back to Basics A minimum three strong stories (high-performance emotions); At least one “beautiful” picture that will tell a story in 10 seconds; List of what I need to know and I can find in the publication; List of what I should know if I have extra five minutes; Something that will make me … Continue reading