art director

This tag is associated with 4 posts

Weekly publishers optimistic about future

U.S. weeklies keep pace with smaller dailies in adopting paid online content Despite an unfriendly economy and changes in reader and advertiser behavior, most weekly publishers are bullish on the future of community newspapers. In a recent survey, 72 percent expressed optimism about the future of newspapers. And while they see some promise in digital … Continue reading

Design Theory

There is no design theory and definition. There are only basic principles that are the base for recording designers ideas and imagination on the paper, tablet or your web. Basic principles that you need to “take care” of: Design a publication that is user friendly:  easy to read, easy to “move” around, with clear, readable … Continue reading

Design Facts

Poynter Institute is testing reader so publishers could understand them better. Link:http://eyetrack.poynter.org/ Please note the following, you’ll benefit from it: The reader enters the page through the largest image on a page – mostly photos. After this, most readers notice headlines. Caption under the picture is in third place where readers eye stops. These three … Continue reading

A well-designed news publication must have

A  Back to Basics A minimum three strong stories (high-performance emotions); At least one  “beautiful” picture that will tell a story in 10 seconds; List of what I need to know and I can find in the publication; List of what I should know if I have extra five minutes; Something that will make me … Continue reading

BACK to BASICS: Portraits

Portraits of people are one of the first elements of the photography used in newspapers.

BODY COPY

Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...

How to redesign 1

Good redesign is driven by a deep understanding of the editorial mission of the publication.

Headline on photographs

The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.

Design Facts

Three elements that will greatly help you to understand how readers are observing you.

Typeface: NY Times Magazine

Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.

Infographics

When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.

Get to know your readers

We have moved from a solid to a fluid phase of modernity, in which nothing keeps its shape, and social forms are constantly changing at great speed...

Designer George Lois

“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...

A well-designed publication

Everything that a well-designed publication must have...

Design Theory

There is no design theory and definition. There are only basic principles that are the base for recording designers ideas and imagination on the paper, tablet or your web.

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