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car design
Der Golf. Das Auto. – People are People Commercial
You have to know people to build the one car — Der Golf. Das Auto. Enjoy tv commercial and discover different cover versions of the famous Depeche Mode Song “People are People”. If you look closely, you might spot a celebrity.
Introducing the All-New BMW M6 Gran Coupe.
In early summer 2013, the all-new BMW M6 Gran Coupe will join its famous BMW M5 Sedan and M6 Coupe siblings as what is perhaps the perfect combination of both. The BMW M6 Gran Coupe is an ultra-high performance, four-door Coupe design with stunning aesthetics, race-bred technology, and the signature driving character of BMW M … Continue reading
History: Pure Elegance – Mercedes-Benz 500 K
Two new – and very different – Mercedes models were displayed at the Berlin Motor Show in March 1934. One was the 130, Mercedes-Benz’s first production car with a rear-mounted four-cylinder engine which developed 26 hp from a displacement of 1.3 liters. The other was the 500 K, an imposing, elegant sports car with supercharged … Continue reading
Range Rover Evoque – Design Car of the Year 2012
The Range Rover Evoque has been crowned World Design Car of the Year 2012. The announcement was made at the 2012 New York International Auto Show and sees the Range Rover Evoque’s awards tally total more than 100 global accolades. Gerry McGovern – Design Director of Land Rover, pictured here, accepted this accolade.
Design, technology and emotion
Interview with Benoit Jacob. Head of BMW i Design family. Design in general. Q: What importance does our society attach to design today? A: Design is a discipline that combines technology and emotion. Technical specifications alone no longer suffice as unique selling features. We have to design our vehicles in such a way that they … Continue reading
