News publishers have to understand the contours of the shift or risk mobile becoming “digital hesitation 2.0.” The market research firm comScore recently released its annual major mobile report. A dive into the data distills lessons for journalism right now, some of them counterintuitive. Move aggressively to mobile immediately — don’t wait for revenue to … Continue reading
Reuters – As more newspapers cut back on print to reduce costs and focus on their websites, a troubling trend has emerged: online advertising sales are stalling. In the first quarter, digital advertising revenue at newspapers rose just 1 percent from a year ago, the fifth consecutive quarter that growth has declined, according to the … Continue reading
A recent Reynolds Journalism Institute studyindicates that the iPad is becoming a primary vehicle for many users to consume (read, listen to, or watch) daily local, national, and world news and that it is leading a revolution in terms of how frequently people read news as well as how much news they read on a … Continue reading
By Amy Mitchell and Tom Rosenstiel of PEJ In 2011, most sectors of the news media managed to stop the audience losses they suffered a year earlier, though for some the gain was minimal. News websites saw the greatest growth, while print audiences stood out for their continued decline, which nearly matched the previous year’s … Continue reading