iNewsDesign
newspaper
How much do newspapers think their audiences are worth?
How valuable are newspaper readers online and in print? We thought: why not look at the prices. We took a look at the advertised rates for online and print ads across seven UK national newspapers using their own freely available rate cards – with a little help from paidContent’s Robert Andrews’ piece on online CPMs … Continue reading
News Design: Press Widely Criticized, But Trusted More than Other Information Sources
Views of the News Media: 1985 – 2011 Overview Negative opinions about the performance of news organizations now equal or surpass all-time highs on nine of 12 core measures the Pew Research Center has been tracking since 1985. However, these bleak findings are put into some perspective by the fact that news organizations are more … Continue reading
Layout – Lay it all out
Let’s make one thing clear. A readers does not make an impression on print or digital magazine, web or newspaper design by looking at the construction of the page, photography or any other element that are part of design. Readers will make a judgment based on overall impression – they are not designers or editors, … Continue reading
A well-designed publication must have
A Back to Basics A minimum three strong stories (high-performance emotions); At least one “beautiful” picture that will tell a story in 10 seconds; List of what I need to know and I can find in the newspaper/magazine; List of what I should know if I have extra five minutes; Something that will make me … Continue reading
Newspaper readers like local content, study reminds
Some competing media are heralding the end of newspapers, but, as a famous print journalist, Mark Twain, once mused, “News of my demise is greatly exaggerated.” A University of Missouri study debunks most of the negative talk about newspapers and shows they remain prime information sources. That is according to a study by the Reynolds … Continue reading
Who, What, Where, When, How, and Why by Teacher’s Pet
Sometimes, more valuable information about news media we can find in a “Teacher’s Pet”, movie with Clark Gable and Doris Day from 1958 than in many researches that a published in the last few years. And I’m not kidding. The lessons from the movie: If you want to sell newspapers tomorrow – lie, if you … Continue reading
How to redesign 1
An effective redesign makes the most of the resources you have to connect with the reader. Design that reaches readers is not just good for the prestige of a publication – in a world where staffs are shrinking and readers have a growing number of choices in print and online, it’s a good investment for … Continue reading
Transparent thinking lands HSBC the Telegraph front page
The Daily Telegraph published with transparent cover wraped around the papers. Launching HSBC Commercial Banking’s ‘Business Thinking 2010′ initiative, the see-through covering gave the advertiser huge standout, while enabling the mast head and front page headlines to remain clearly visible to the reader. The creative cleverly picks up the synergies between business terminology and newspaper … Continue reading
Clave – great product is no more
DOMINICAN REPUBLIC – The weekly newspaper Clave and its Website clavedigital.com are no longer published since August 2010. Although official data isn’t available, the most credible versions center around reports of financial distress of the group Dominican Mediateam, headed by Abraham Hazoury, the same which owns the vast tourism complex Cap Cana (east). However another … Continue reading
The New York Times Magazine
The New York Times Magazine Circulation: Over 1 million Creative Director: Janet Froelich Art Director: Arem Duplessis The New York Times Magazine is a supplement to the Sunday edition of The New York Times newspaper. It is host to feature articles longer than those typically included in the newspaper, and attracts many notable contributors. The … Continue reading
