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Poynter Institute is testing reader so publishers could understand them better. Link:http://eyetrack.poynter.org/ |
Please note the following, you’ll benefit from it:
- The reader enters the page through the largest image on a page – mostly photos.
- After this, most readers notice headlines.
- Caption under the picture is in third place where readers eye stops.
These three elements will greatly help you to understand how readers are observing you.
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