Case Study

"i" is launched. A new paper from The Independent

 Aimed at “busy people in a modern world”, this new paper from the award-winning team at the Indy hopes to be “colourful, accessible, concise and intelligent”.

With the newspaper medium continuing to innovate and grow in an ever-changing marketplace, The Independent showcases this dynamism with the launch of “i”, its new tabloid-format daily.
Intended to offer a concise, intelligent daily briefing, i looks to deliver all the day’s major stories at a glance.

A word from the Editor
Simon Kelner, Editor-in-Chief of i and The Independent, introduces the paper –
Welcome to i, the first quality newspaper to be launched in Britain for almost 25 years.
Brought to you by the award-winning team at the Independent, it’s not only a new paper, but a new kind of paper. Colourful and accessible, concise and intelligent, it’s your essential daily briefing. Packed with news, views, entertainment, business and sport, it’s the perfect way to start your day. And at a much more affordable price than a cappuccino.
We know that, as with any new product, it will take you a little time to feel comfortable with i. But we have tried to make everything as logical as possible, taking seriously our role as your guide through the information overload. The matrix on pages two and three is designed to give you an overview of today’s news stories and is replicated in business and sport, so that you can get everything you need to know at a glance.
Similarly, our TV guide on the centre pages is edited with the modern viewer in mind, while, throughout the paper, you’ll find a number of regular features to inform and entertain.
In short, we believe i is a newspaper with quality, convenience and desirability. It’s designed with you in mind, so it’s your newspaper. We hope you’ll like it. We know you’ll let us know what you think.

You can read the full launch story (from which the above was taken) at

About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...


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