More and more wineries around the world are putting pictures of animals on their wine labels, a plan that has shown early success with younger, fun-seeking consumers, says a new report.
Kangaroos, crocodiles, penguins are hopping, crawling and waddling in the trend: critter wines-
Sales of critter wines, either branded around an animal or containing one on the label, have topped $600 million, according to a new report from ACNielsen.
The report says “critters” appear on the labels of 77 of the 438 table wine brands that have been launched and have sustained sales on the U.S. market in the last five years.
ACNielsen does point out, however, that it can sometimes take more than a critter to sell wine. Pricing, quality, product placement and relationships with retailers still hold a lot of sway.