Budget is tight?
We have to get creative.
In this days we have to keep it in-house, keep it cheap, and—most importantly—keep it smart.
Here are the four strategies to thinking of smart designs with little cash:
- 1. Find the real story. Get underneath the surface.
- 2. Focus on emotions. When you know who you’re trying to reach, then you can reach them much better.
- 3. Concentrate on details. Although we all love them, not everything’s a splashy poster page. Anyone can read it. But pick that reporter’s brain and see the real story and design it.
- 4. Readers love to read. Large images are dramatic and make a strong point, but they want to read the story. It’s as simple as that. Sometimes, the right choice isn’t always a dominating image or graphic. Sometimes, you can use the text itself to get your point across, if you design it right.