Typeface

Recommended Type: Ideal Sans

Ideal Sans, a handmade typeface for a machine-made age.
Setting aside the easy pursuit of digital perfection, Ideal Sans favors handmade forms that help it achieve different goals: warmth, craftsmanship, and humanity.

The first sans serif typefaces, designed in the early nineteenth century, bore the names of ancient cultures — “Egyptian,” “Ionic,” “Doric”, “Gothic” — even though these typefaces shared none of the qualities of genuine lettering from the ancient world. 2,500 years earlier, Greek inscriptions were taut and lively; by comparison, these nineteenth century printing types were impassive and deliberate. It would be nearly a century before typefounders would take an interest in inscriptional lettering, and begin to imbue their sans serifs with classical proportions, fluid kinesthetic movements, and references to calligraphic form. This new approach was nurtured by the calligrapher Edward Johnston, designer of the London Underground’s signature alphabet in 1916, and by Eric Gill, whose eponymous sans serif was produced by the Monotype Corporation a decade later. Because these designs were rooted in classical form, and their designers dedicated to traditional crafts, the new style became known as the Humanist sans serif. Nonetheless, these designs were often products more of the machine than the hand, chilly and austere designs shaped by unbending rules, whose occasional moments of whimsy were so out of place as to feel volatile and disquieting.
Ideal Sans began as an attempt to reclaim the Humanist style, and to restore its missing humanity. Like all Humanist designs, Ideal Sans has classical rather than industrial proportions (its capitals vary greatly in width, from the almost circular O to the half-square E), and it favors traditional forms like the two-storey lowercase a and g. Unlike most sans serifs, it is allergic to geometry: the design contains almost no straight lines, very few symmetries, and it takes every opportunity to resist formulaic rules. These policies make Ideal Sans engaging at large sizes, and help it to perform at small ones, giving the design a warm, organic, and handmade feeling.
H&FJ

Advertisements

About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...

Discussion

One thought on “Recommended Type: Ideal Sans

  1. Hello There. I discovered your weblog using msn. That is a very well written article.

    I will be sure to bookmark it and come back to read more of your useful info.
    Thank you for the post. I’ll definitely return.

    Posted by intensive skin nourishment | September 16, 2014, 5:22 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Aston Martin DB10

Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.

Architect Oscar Niemeyer

"My work is not about form follows function, but form follows beauty or, even better, form follows feminine."

BACK to BASICS: Portraits

Portraits of people are one of the first elements of the photography used in newspapers.

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...

Designer George Lois

“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...

BODY COPY

Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.

How to redesign 1

Good redesign is driven by a deep understanding of the editorial mission of the publication.

Headline on photographs

The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.

Design Facts

Three elements that will greatly help you to understand how readers are observing you.

Typeface: NY Times Magazine

Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.

Infographics

When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.

A well-designed publication

Everything that a well-designed publication must have...

Archives

Categories

%d bloggers like this: