Design, Designers

Meet Joe Pytka

 
Joe Pytka – Filmmaker, Commercial Director
Joe is a dominant force and creator of some of the best and most well-known television commercials ever made.

He began his career at WRS Motion Picture and Video Lab in Pittsburgh in the 1960s and 70s. The director started shooting shows for WQED and working on documentaries in various capacities, including Steeltown Blues, Maggie’s Farm, and a documentary on air pollution narrated by Orson Welles, and shot a forerunner to music videos called High Flying Bird, featuring Steve McQueen.

Today, Pytka has directed more than 5,000 commercials for some of the world’s largest corporations, and earned many awards and nominations including three Directors Guild of America Commercial Direction Awards and 15 nominations, the most for that category. Over the past three decades, his stylized images have wedged themselves into the American consciousness, and his commercials for clients such as Budweiser, Pepsi, McDonald’s and NFL have aired more than 30 times during the Super Bowl telecast.

Those include Madonna’s infamous Pepsi commercial, “Make a Wish,” a frying egg demonstrating “This is your brain on drugs”; Ray Charles’ “Uh-huh” for Pepsi; an archaeology dig discovering a Coke bottle for Pepsi; Larry Bird and Michael Jordan doing “Nothing but Net” for McDonald’s; Bo Jackson’s “Bo knows” for Nike; chimpanzees yelling out famous movie lines, like, “I’m mad as hell and not going to take it anymore!” for HBO, and Ed and Frank of Bartles & James saying, “thank you for your support.” Following 9/11, his New York City Miracle spots featured Woody Allen ice skating and Henry Kissinger sliding into home plate at Yankee Stadium.

As a filmmaker, Pytka directed Let It Ride starring Richard Dreyfuss, and the hit Space Jam with Michael Jordan and Buggs Bunny. He’s also made music videos such as The Beatles “Free as a Bird”, John Lennon’s “Starting Over”, Michael Jackson’s “Dirty Diane” and “The Way You Make Me Feel”.

Advertisements

About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Aston Martin DB10

Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.

Architect Oscar Niemeyer

"My work is not about form follows function, but form follows beauty or, even better, form follows feminine."

BACK to BASICS: Portraits

Portraits of people are one of the first elements of the photography used in newspapers.

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...

Designer George Lois

“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...

BODY COPY

Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.

How to redesign 1

Good redesign is driven by a deep understanding of the editorial mission of the publication.

Headline on photographs

The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.

Design Facts

Three elements that will greatly help you to understand how readers are observing you.

Typeface: NY Times Magazine

Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.

Infographics

When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.

A well-designed publication

Everything that a well-designed publication must have...

Archives

Categories

%d bloggers like this: