Fact – readers like headlines that are bigger.
Every newspaper should have a set of rules for the headline sizes. This rule automatically assigns gradation to other headlines on the page.
For example: Let say we talk about broadsheet newspaper.
48 point headline is average for its most important story (it will go up to 54 points in some broadsheet).
Then, the next important story should have a headline in size of 42 points etc.
Very often you can see the headlines in sizes about 36 points at the top of the pages.
This headlines are not strong enough so it looks like they are whispering a story, and that is not good enoug to catch readers eye.
It helps a readers when you grade stories by different headline size – it’s easier for them to navigate around the page.