Case Study

Zeta Weekly

ZETA Weekly is the most credible and solid journalism institution in the Northwestern region of Mexico. In Tijuana, Baja California, it was founded on April 11, 1980, and after 24 years of it still holds a strong influence over the social, economic and political scene in Baja California.

Made possible by a team of professionals within the field of communication, especially dedicated to in depth reporting, ZETA captures the attention of its readers every Friday throughout the five counties of Baja California as well as other Mexican cities.

Identified by groups all over the world such as the Committee to Protect Journalists or the Freedom Forum as an example of independent reporting and publishing as well as a form of freedom of expression and ideas, in ZETA we have managed to accomplish a financial structure that is Far from government and political pressures. Thus, is has been possible to strengthen an objective and professional editorial policy.

ZETA has preserved its Tijuana and on the grounds of operation, due to the growth rate of this border town and the way it influences the rest of the country and the South of the United States, where the everyday understanding of both countries regarding political, financial and social contributions is defined.

About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Aston Martin DB10

Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.

Architect Oscar Niemeyer

"My work is not about form follows function, but form follows beauty or, even better, form follows feminine."

BACK to BASICS: Portraits

Portraits of people are one of the first elements of the photography used in newspapers.

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...

Designer George Lois

“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...


Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.

How to redesign 1

Good redesign is driven by a deep understanding of the editorial mission of the publication.

Headline on photographs

The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.

Design Facts

Three elements that will greatly help you to understand how readers are observing you.

Typeface: NY Times Magazine

Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.


When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.

A well-designed publication

Everything that a well-designed publication must have...



%d bloggers like this: