Field & Stream, Gallery

Hunting, fishing…

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Field & Stream (F&S for short) is a magazine featuring hunting, fishing, and other outdoor activities in the United States. Together with Sports Afield and Outdoor Life, it is considered one of the Big Three of American outdoor publishing.

Founded in 1895 by John P. Burkhard and Henry Wellington Wack, the magazine has a readership of approximately 1 million. Depending on the season and the availability of information, the magazine may offer advice on deer, bass, birds, trout, shotguns and rifles. The magazine absorbed its chief competitor, Forest and Stream, in 1930.

The magazine also offers tricks, survival tips, miscellaneous facts and sometimes a recipe. In addition to those departments, each issue contains a few featured articles. Field & Stream once worked with Sierra On-Line and Dynamix to create hunting and fishing video games, the Trophy Bass and the Trophy Hunting series.

Henry Holt and Company purchased the magazine in 1951. Holt eventually ended up being owned by CBS, who sold their magazines in a leveraged buyout led by division head Peter Diamandis. It was sold by Diamandis to the Times-Mirror Company, which sold their magazines to Time Inc. in 2001. It was one of 18 magazines sold to Bonnier Group in February 2007. While Field & Stream magazine belongs to Bonnier, the right to use the Field & Stream name on goods and services belongs to a private investment group unrelated to Bonnier and the magazine.



About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...


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