New York is a weekly magazine principally concerned with the life, culture, politics, and style of New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to The New Yorker, it was brasher and less polite than that magazine, and established itself as a cradle of New Journalism. The magazine has, as a rule, published fewer national and more urban-tabloid stories than its sometime rival, but has also freely veered outside the city’s borders, publishing many noteworthy articles on American culture by writers such as Tom Wolfe, Jimmy Breslin, Nora Ephron, Kurt Andersen and John Heilemann. In its current incarnation under editor-in-chief Adam Moss, “The nation’s best and most-imitated city magazine is often not about the city—at least not in the overcrowded, traffic-clogged, five-boroughs sense,” wrote Washington Post media critic Howard Kurtz, as the magazine has increasingly published political and cultural stories of national significance. Since its 2004 redesign and relaunch the magazine has won more National Magazine Awards than any other publication. It was one of the first city magazines, and one of the first dual-audience “lifestyle magazines,” and its format and style have been emulated by some other American regional city publications.
Its 2009 paid and verified circulation was 408,622, with 95.8% of that coming from subscriptions. Its website, which receives visits from seven million users monthly, has been recognized as among the industry’s most innovative and successful.