An effective redesign makes the most of the resources you have to connect with the reader. Design that reaches readers is not just good for the prestige of a publication – in a world where staffs are shrinking and readers have a growing number of choices in social media, old media (print) and online, it’s a good investment for the future.
Good redesign is driven by a deep understanding of the editorial mission of the publication. Every effective redesign starts with an look in the mirror: Who reads your publication? Why and how do they read it? What are the strengths of the staff? What resources are available? Those questions seem so basic that they’re often skipped over. Instead, many redesigns start with the wrong question: Who do we want to be?