Who, What, Where, When, How, and Why by Teacher’s Pet

Sometimes, more valuable information about news media we can find in a “Teacher’s Pet”, movie with Clark Gable and Doris Day from 1958 than in many researches that a published in the last few years. And I’m not kidding.

The lessons from the movie:

If you want to sell newspapers tomorrow – lie, if you want to sell it in 10 years – tell the truth.”

Erica Stone (Doris Day): Newspapers can’t compete in reporting what happened any more, but they can and should tell the public why it happened.

Erica Stone (Doris Day): As my father used to say, a reporter has to do a lot of sweating before he earns the right to perspire.

Peggy DeFore: Jimsy, what’s a psychologist?

James Gannon(Clark Gable): A guy who gives all kinds of advice about things he knows nothing about.

James Gannon: How could you give up a real newspaper job for teaching?

Erica Stone: Well, that’s a very good question. Maybe for the same reason that occasionally a musician wants to be a conductor, he wants to hear a hundred people play music the way he hears it.

James Gannon: [providing an impromptu lesson to Barney] By the way, you heard about it, didn’t you?

Barney Kovac: What?

James Gannon: Found him dead.

Barney Kovac: Who?

James Gannon: Boss.

Barney Kovac: No kidding. When?

James Gannon: Two minutes ago.

Barney Kovac: Where did they find him?

James Gannon: In his office.

Barney Kovac: What did happen?

James Gannon: Some dame shot him.

James Gannon: Some dame sho… Why?

James Gannon: Barney, you have just asked me six very important questions: who, what, where, when, how, and why. That’s what every news story should answer.

And things are more or less simple as that.

About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...


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