Sometimes, more valuable information about news media we can find in a “Teacher’s Pet”, movie with Clark Gable and Doris Day from 1958 than in many researches that a published in the last few years. And I’m not kidding.
The lessons from the movie:
If you want to sell newspapers tomorrow – lie, if you want to sell it in 10 years – tell the truth.”
Erica Stone (Doris Day): Newspapers can’t compete in reporting what happened any more, but they can and should tell the public why it happened.
Erica Stone (Doris Day): As my father used to say, a reporter has to do a lot of sweating before he earns the right to perspire.
Peggy DeFore: Jimsy, what’s a psychologist?
James Gannon(Clark Gable): A guy who gives all kinds of advice about things he knows nothing about.
James Gannon: How could you give up a real newspaper job for teaching?
Erica Stone: Well, that’s a very good question. Maybe for the same reason that occasionally a musician wants to be a conductor, he wants to hear a hundred people play music the way he hears it.
James Gannon: [providing an impromptu lesson to Barney] By the way, you heard about it, didn’t you?
Barney Kovac: What?
James Gannon: Found him dead.
Barney Kovac: Who?
James Gannon: Boss.
Barney Kovac: No kidding. When?
James Gannon: Two minutes ago.
Barney Kovac: Where did they find him?
James Gannon: In his office.
Barney Kovac: What did happen?
James Gannon: Some dame shot him.
James Gannon: Some dame sho… Why?
James Gannon: Barney, you have just asked me six very important questions: who, what, where, when, how, and why. That’s what every news story should answer.
And things are more or less simple as that.