Research

Where do tablets fit in your news media future?

Norway Prime Minister Jens Stoltenberg

Apple, with the iPad defined an entirely new category of electronic media. They have more in common with nearly instant on/off consumer appliances, smartphones, and e-readers than with technically challenging personal computers, netbooks, and pen-based tablet PCs. Media tablets also appear to have more in common with print media, which is why they have generated so much interest from newspaper and magazine publishers in the 14 months since the iPad’s debut in April 2010.

Several news organizations, including The New York Times, USA Today, The Wall Street Journal, and The Associated Press, have made their content available to download and read within iPad apps from the first day that iPads went on sale. In the ensuing months hundreds of news organizations from around the world have launched their own iPad news apps. In the same period, hundreds of technology enterprises and entrepreneurs have developed their own news apps for the iPad. Most of these apps aggregate content from multiple sources, such as websites, blogs, and twitter feeds, based on personal preferences.

Today, more than 25-million iPads and an estimated 5-million competing media tablets are in use globally. The Online Publishers Association (OPA) estimates that 23% of the U.S. Internet population, ages 8-64, will own or use a media tablet by early 2012. That represents an estimated 54-million U.S. consumers.

Most analysts are now forecasting that as many as 120-million iPads and 40-million other media tablets will be in use globally by the end of 2012. They also expect that by then more than 5,000 news apps along with several hundred thousand other apps will be available to use on media tablets.

Android tablet sales have been disappointing. None so far has generated the level of excitement generated by the iPad. Nearly all of the technology analysts are now predicting that Apple will continue to dominate the media tablet market for at least the next three years. According to a report recently released by comScore, the iPad now represents 97% of all Internet tablet traffic in the U.S. and 89% worldwide. (OPA?RJI)

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About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...

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