iPad + Tablet

Mag+ Expands Mobile Publishing Platform

NEW YORK, April 12, 2012Mag+ today expanded its game-changing mobile publishing platform to allow creatives and publishers to develop digital content specifically designed for the newest iPad, iPhone, Kindle Fire and additional Android devices. The company has also announced several updates for its iOS creative tools.

iPad publishers can now create content specifically for the native 2048×1536 resolution of the new retina display rather than scaling up content that was developed for previous iPad versions. Once a design is complete, Mag+ allows users to export to any format – or formats – they like with just a few mouse clicks. In the case of multiple formats, Mag+ will automatically deliver the right version to the right device.
“People who want to understand just how different the new iPad really is need only spend a few moments with a magazine created for its native resolution,” said CEO, Staffan Ekholm. “Text is tack sharp and images are so vibrant it feels like you can dive right in.”
The April issue of Mad Magazine, which debuted this month among the top five best sellers on Apple’s App Store, became the first publication to take advantage of the new Mag+ platform. Popular Science, which was launched along with the original iPad two years ago, will also be available in high definition from the April 2012 issue and many others are soon to follow.
The new iPhone reader app will be available in June; select beta customers will launch the first Mag+ iPhone apps in May. A Kindle Fire reader app, which includes Amazon e-commerce support, a 1024×600 development template and reviewer app will be available in mid-April, along with support for other 1024×600 Android tablets. All new platforms conform to the Mag+ pricing structure, which allows custom branded apps to be published for as little as $199.
“As the tablet and smart phone markets continue to evolve, we’re seeing different devices used in very different ways,” said Ekholm. “By offering development tools for a wide array of devices, we’re giving our customers a variety of canvases and more avenues for creative expression. Some will simply scale their work to fit the various screen sizes, which is now quite easy to do. Others will take a unique approach to each based on how they are most commonly used. That’s where things will get interesting.”
iOS Environment Changes
Several tweaks have also been made to the iOS environment. These include:
  • Tappable covers in the store and library (in process)
  • Promotional in-app store banners open links via the in-app browser
  • Double tap option which removes text layer can be disabled
  • InDesign CS6 support available at launch
  • Ability to select a free inclusive issue with the app download
About Mag+
Mag+ (www.magplus.com) is the most flexible and efficient platform for publishing creative content on touch screen tablets and smart phones. Mag+ premiered on the first iPads in April 2010 with the award-winning Popular Science+ application and now supports more than 350 apps from publishers and creatives around the globe including Mad Magazine, Hemispheres (United Airlines), Toyota UK, WebMD, Outside and IDG. With its streamlined production system, powerful backend and feature-rich design framework, Mag+ is ideal for anyone – from magazine and book publishers to catalogue marketers and design agencies – wanting to bring beautiful, immersive content to the millions using this new generation of digital devices.

About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Aston Martin DB10

Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.

Architect Oscar Niemeyer

"My work is not about form follows function, but form follows beauty or, even better, form follows feminine."

BACK to BASICS: Portraits

Portraits of people are one of the first elements of the photography used in newspapers.

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...

Designer George Lois

“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...


Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.

How to redesign 1

Good redesign is driven by a deep understanding of the editorial mission of the publication.

Headline on photographs

The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.

Design Facts

Three elements that will greatly help you to understand how readers are observing you.

Typeface: NY Times Magazine

Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.


When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.

A well-designed publication

Everything that a well-designed publication must have...



%d bloggers like this: