More or less all news websites look alike. At least in their construction. It was just a matter of time when some media will start to experiment with their website design. USA Today are the first news media that created something new in the website world. It will be interesting to see how brave will other media be in experimenting with their websites. The most important thing, in any design and redesign experiment, is to connect with readers. When you do that and when you recognize what your readers want, you will create a path to the bright future.
From Poynter: USA Today innovation