iPad + Tablet

With new tablet Web app, New York Times may avoid Apple’s fees

App.NYTimes.com

If you are a Times subscriber you can now access its content on your iPad through the main NYTimes for iPad app, The Collection fashion and style app, the Flipboard app, plain old nytimes.com in the Safari browser, the experimental Skimmer Web app and now the new tablet Web app at App.NYTimes.com.

Where does the new Web app fit in among all those other options? A subscriber-only tablet Web app offers a substitution, not a complement, for the native app. So it opens a door for the Times to potentially, eventually, sidestep Apple’s 30 percent cut of subscriptions sold through the native app.

“If the New York Times was to go HTML5 entirely and remove its native iOS app, as the [Financial Times] has, this would be an embarrassing blow for Apple – the NYT was a launch partner for Newsstand,” The Next Web’s Martin Bryant writes.

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About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...

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