Typeface

Idlewind, new sans serif from H&FJ

Suggestion:

  • Idlewind with Knockout
  • Idlewind with Claimcheck

A distinctive typeface that’s at home everywhere it goes.

For the longest time, we’ve been reaching for a typeface that wasn’t there. We knew it was something spare and tranquil, its letterforms reaching ambitiously outward, and we could hear it speaking in hushed but captivating tones. We imagined it as industrious, combining space-age optimism with the confidence and composure of a master craftsman. We could see the typeface among the realm of satisfying things, objects designed not merely to be used but to be enjoyed: a well-balanced knife, a performance engine; the tool that fits the hand just so.

As the design took shape, we were happy to see it take on these qualities and more. Growing to five weights, from a precise Thin to a resolute Bold, Idlewild developed into a family of typefaces with poise and determination. What we never expected was how companionable it would be for so many of our other fonts, and how many different temperaments could be coaxed out of it. Alongside Knockout, Idlewild became frank and sober; with Gotham it was grand. The workaday Claimcheck makes Idlewild chic, Vitesse makes it contemplative, and Sentinel makes it joyful. Idlewild has the most curious effect on Tungsten, a design with which it looks simultaneously contemporary and historical. That rarest of type families, Idlewild is a design whose distinct personality manages to embolden, not overwhelm, its surroundings.

H&FJ

www.typography.com

Advertisements

About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...

Discussion

One thought on “Idlewind, new sans serif from H&FJ

  1. Thank you for sharing excellent informations. Your site is so cool.
    I am impressed by the details that you have
    on this blog. It reveals how nicely you understand this subject.
    Bookmarked this website page, will come back for extra articles.

    You, my pal, ROCK! I found just the information I already searched
    all over the place and just could not come across. What a great web site.

    Posted by saving silverman | June 18, 2013, 7:39 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Aston Martin DB10

Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.

Architect Oscar Niemeyer

"My work is not about form follows function, but form follows beauty or, even better, form follows feminine."

BACK to BASICS: Portraits

Portraits of people are one of the first elements of the photography used in newspapers.

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...

Designer George Lois

“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...

BODY COPY

Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.

How to redesign 1

Good redesign is driven by a deep understanding of the editorial mission of the publication.

Headline on photographs

The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.

Design Facts

Three elements that will greatly help you to understand how readers are observing you.

Typeface: NY Times Magazine

Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.

Infographics

When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.

A well-designed publication

Everything that a well-designed publication must have...

Archives

Categories

%d bloggers like this: