Case Study, Design, Designers

A social mobile plan that’s always evolving

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Video at TIM BETA

Kids are always experimenting, trying new things. In a word, they’re beta. So when TIM, one of Brazil’s largest mobile carriers, wanted to speak to them, they asked us to create a campaign in their language.

TIM Beta was born: a ever-changing social campaign that lets kids co-create their plan. We gave out a limited number of SIM cards by invitation only. Each invitee got two invites to give to their closest friends via social networks. An accompanying app measured kids’ popularity compared with other Beta members, and recommended whom to invite based on whom they interact with the most.

by R/GA

Country: USA

Other entries submitted by Matt Helland

About Entry
Anderson Leite – Software Engineer
Arthur Petrillo – Visual Designer
Beto Bina – Senior Planner
Carlos Carvalho – Quality Assurance Engineer
Diego Tres – Senior Presentation Code Developer
Edson Sueyoshi – Technology Director
Fabiano Coura – Head of Planning
Geo Freitas – Associate Creative Director
Ilan Orengel – Senior Visual Designer
Ivo Rafael – Open Standards Developer
Livia Vessoni – Senior Producer
Natasha Torlay – Producer
Paola Colombo – Managing Director, Production
Paulo Melchiori – Executive Creative Director
Renato Kaufmann – Senior Copywriter
Rodrigo Castilho – Senior Open Standards Developer
Sheila Paixão – Open Standards Developer
Thiago Franco – Interaction Designer
Virgílio Santos – Design Director
Vitor Andrade – Senior Visual DesignerWeb Links:

About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...


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