Fernanda Romano was born in São Paulo in Brazil and has a degree in Business Management with an emphasis in Public Administration from EAESP – Fundação Getúlio Vargas. She started her life in advertising at Carillo Pastore Euro RSCG in São Paulo and worked for several internet companies before joining DM9DDB early in 2002. She was made Director of Other Medias and Special Projects in 2004, overseeing a team that included creative and production with the main task of driving creative integration between all mediums for the agency’s clients.
She joined Lowe New York as Executive Creative Director in December 2005 and in 2007, Fernanda moved on to Lowe Madrid (AKA Lola) to be Global Creative Director. She then joined JWT London in 2008 to be Global Executive Creative Director on Nokia. At JWT, Fernanda also worked on Kellogg’s, Nestlé, De Beers and Cadbury (Trident and Halls).
In 2009, Fernanda joined Euro RSCG Worldwide to be the Global Creative Director on Digital and Experiential Campaigns and has worked on clients such as AkzoNobel (Dulux paints), Reckitt Benckiser and Kraft among others. She left Euro RSCG in May 2011 to take a sabbatical.
She has recently developed the new creative positioning in the digital space of Lurzer’s Archive, the bible of advertising, and she lead the team who executed the new design for the website.
In early 2012, Fernanda joined Naked as Chief Creative Officer and Partner in Brasil and also Creative Partner for Naked in the US. Her aim is to create a content offering that moves the business forward and creates a much broader opportunity for the company.
In over ten years of marketing and advertising, she has accumulated a lot of experience in several product categories and won several awards, including a Cannes Lion Cyber Grand Prix in the same year as her then agency, DM9DDB, was named Cyber Agency of the Year. The film made for the Let’s Colour campaign for AkzoNobel (Dulux) was one of 2011 TED’s Ads worth spreading and the campaign won a silver in the One Show 2011 and three lions in Cannes 2011, one of which a bronze for digitally-led integrated campaign.
Fernanda is a member of the Creative Social, is one half of a guerrilla duo called Hit&Run and in 2007, she was selected one of Ad Age’s Women to Watch. In 2008 she was the chair of the jury for cyber at Latin America’s Wave Festival and in 2010, she chaired the El Ojo Interactivo and the cyber jury of Cristal Festival. In 2011, she served in the One Show Interactive, D&AD and Titanium and Integrated jury in Cannes. In 2012, Fernanda was named one of 100 Most Influential Women in Advertising by Ad Age as a Tech Star.
Fernanda speaks Portuguese, English, French and Spanish, is learning to surf and her inspiration comes from travelling, the streets, kids, and Japan where, according to her, everything happens first.
By Tomorrow Awards