Case Study

Motivating the next generation

Youth Enterprise

It seems that each generation of ‘movers and shakers’, if you will, are attributed with a name.  The ‘Baby Boomers’, the ‘Zoomers’, even Bret Easton Ellis’’ Yuppies’ of American Psycho – but what do we class the youth of today?

The ‘Facebookers’? The’ inter-webbers’, perhaps? They’ve grown up surrounded by ever-changing technology, learnt via computers and would most likely look at an abacus in utter confusion (remember when IT lessons taught how to use a computer?).

It’s hardly a negative aspect of growing up in a web-centric society but more a facet that needs to be harnessed and motivated to produce new and exciting business.

We’ve already seen a spurt of bright young things and their million dollar start-ups, but how can we motivate what the Globe and Mail are calling, ‘Generation Y’.

In an article for the paper, Andrew Bridge – managing director of Virgin Mobile Canada and trustee of Virgin Unite gives his top ten ways to motivate the next generation of workers:

1. Show opportunities for job growth

2. Teach (and show) them they are making a difference

3. Encourage them to have their own personality

4. Embrace social media

5. Walk the talk

6. Give it to them straight

7. Give them challenging and interesting work

8. It’s okay to make mistakes

9. Location, location, location

10. Have fun

But one final tip I think Andrew missed? ‘Dream Big’ – although ‘Generation Y’ may be dealing more with the digital world than face to face customers and clients, never have real life bold acts and stunts been more popular and successful.

You only need to take a look at the Virgin news page to see the digital ways we’re engaging people all over the world – from Mile High pitches, to Google Hangouts – we’re crossing from digital into real life every day.

How do you think that we can encourage the generation be more digitally motivated in business? Let us know it the comment box below…

Be sure to also check out the Globe and Mail piece by Andrew Bridge Ten Ways To Motivate The Next Generation of Workers

By Hannah Mahony. Social engagement executive, Virgin Group Digital. Tweets @hannahmahony

The Next Generation

About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...


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