Posters have been released for each of the cities in Brazil which will host World Cup games in 2014. Each poster features something which ties in with the history or the nature of the city it is for. Scroll down to see the posters for the 12 host cities and find out why each one was designed the way it is.
THE NEW POSTERS FOR EACH HOST CITY OF THE 2014 WORLD CUP:
Belo Horizonte: The city holds the Church of Sao Francisco de Assis, which is displayed in silhouette form on the poster, according to FIFA. The design’s celebratory nature shows the welcome that footballers and fans will receive in the city.
Salvador: A city of wealth, culture and architectural heritage. It has stunning scenery and breathtaking views from up high in the towers of the city’s other tourist attractions. Perhaps views which might bring to the heart the same delight as the feeling when your team score.
Natal: The green comes from the forest, the blue from the crystal sea and the yellow from the hot sands. The silhouette of a man reaching out on a poster coloured like the Brazilian flag symbolises the country welcoming the world with open arms. The people of Natal are keen to give, to share, to host.
Sao Paulo: The design portrays a bustling metropolis where thousands of people life, celebrate and breath football. The city has an infectious energy and football is in its blood, its buildings and in the air.
Cuiaba: The capital of the state of Mato Grosso is in the exact centre of South America and is considered the heart of the continent. The poster’s bright colours shows the joy the World Cup will bring and the joyful nature of the locals. The silhouette of the whole state is displayed in the centre of the ball.
Brasilia: The background image represents the cathedral in the city, with an immense blue sky above it. Green at the bottom portrays the vast expanse of greenery the city has in it, while the various colours of the player show the city’s multiculturality.
Curitiba: A Brazilian pine tree is pictured because this type of tree covered much of the land in the area before the city was formed in the 17th century. The pine rises high, stretching out its cones almost as if it is raising a toast to football.
Fortaleza: The sunshine and beauty of the city’s coastline, shown with a beach at the bottom on the poster, make it a special place. The city’s major landmarks are shown in the football raised high above the Castelao Arena. It is a city which is both modern but has not forgotten its roots.
Porto Alegre: The capital city of Rio Grande do Sul has magnificent views over Lake Guaiba and on the right lies the Usina do Gasometro, the best place to see these from. The ball being kicked represents the cultural legacy being fired forward.
Manaus: This city is in the state of Amazonas, which is almost entirely covered by rainforest. The parrots sitting on top of the goal post are representative of that, and signify the fact we cheer for great players, matches, goals, and for nature itself.
Rio de Janeiro: A footballer balancing the ball on the back of his neck shows the city’s deep love of the game. Each layer meanwhile stands for one aspect of Rio, the beach, the mountains, the Sugarloaf peak, the sea and the sky.
Recife: The poster shows the essence of a coastal city full of art, joy and movement. Frevo is the dance of the city and the man in the middle is a frevo dancer, whose moves also represent that of a skilled football player. There is a carnival feel to the design.