iPad + Tablet

What journalists need to know about the difference between Web apps and native apps

mobile_web_apps

Image: Johan Larsson/Flickr

 

Facebook’s recent unveiling of Home, a software suite for Android phones (and soon tablets), offered more evidence that apps rule the mobile world.

Just a few years ago, usage of apps lagged Web browsing within that world. But we now spend more than 80 percent of our mobile time with apps, according to Flurry Analytics, comScore and NetMarketShare data.

That means news publishers need to prioritize app development when crafting their mobile strategies, as Tom Rosenstiel noted in a recent Poynter.org article summarizing comScore research. But when it comes to developing those apps, publishers have at least two options:

1. Native apps run alongside the browser. They’re built with tools specific to the device’s platform (usually Android or iOS), give a publisher prominent placement on a user’s home screen, and benefit from a raft of sophisticated features.

2. Web apps run within the browser. They’re built with a collection of advanced Web technologies — but, like native apps, emphasize utility over content. Though lacking the power of their native counterparts, Web apps can be equally capable for users and may be a more cost-effective alternative for publishers.

Both kinds of apps provide ways to help news consumers solve problems. But they offer different paths to those solutions, both in terms of the resources needed to create them and the channels available for distributing them…

Read More…

Read More on Wired.com

Advertisements

About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Aston Martin DB10

Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.

Architect Oscar Niemeyer

"My work is not about form follows function, but form follows beauty or, even better, form follows feminine."

BACK to BASICS: Portraits

Portraits of people are one of the first elements of the photography used in newspapers.

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...

Designer George Lois

“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...

BODY COPY

Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.

How to redesign 1

Good redesign is driven by a deep understanding of the editorial mission of the publication.

Headline on photographs

The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.

Design Facts

Three elements that will greatly help you to understand how readers are observing you.

Typeface: NY Times Magazine

Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.

Infographics

When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.

A well-designed publication

Everything that a well-designed publication must have...

Archives

Categories

%d bloggers like this: