iPad + Tablet

Top 25 U.S. Newspapers

U.S. newspapers saw daily circulation decrease on average by less than 1 percent from March 2012 to March 2013.

by Alliance for Audited Media

The Top 5 newspapers by average daily circulation:



Top 5 newspapers by daily digital editions:


AAM released its semiannual newspaper Snapshot report (formerly known as FAS-FAX), which covers top-line circulation and audience figures from October 2012 through March 2013. Data for approximately 700 U.S. and Canadian newspapers is available via AAM’s database, the Media Intelligence Center.

Key Statistics

Daily circulation for the 593 U.S. newspapers reporting comparable averages for the March 2013 and March 2012 periods decreased 0.7 percent. Sunday circulation for the 519 newspapers reporting comparable data was down 1.4 percent.

Newspapers may include digital editions — tablet or smartphone apps, PDF replicas, metered or restricted-access websites, or e-reader editions — in their total circulation. Digital editions now account for 19.3 percent of U.S. daily newspapers’ total average circulation, up from 14.2 percent in March 2012.

Branded editions, which are newspaper-owned products such as commuter, community, alternative-language or Sunday-Select type newspapers, may also be included in total circulation. Branded editions account for 5.1 percent of U.S. newspapers’ total average circulation, up from 4.5 percent in March 2012.

Changes to Comparative Data

Since the adoption of current reporting standards in 2010, publishers have modified their subscription types, incorporated branded editions and embraced digital platforms in lieu of print distribution on certain week days. Due to the many ways that newspapers now distribute and market their content — including year-over-year changes at individual papers — AAM cautions against drawing too many direct comparisons of the data in the Snapshot report.

In March, the AAM board granted an exception to allow a group of newspapers to exclude reporting a five-day average in this Snapshot file due to a reduction in their print distribution frequency. These newspapers are noted in the report with this message:

Due to print frequency reduction, per the AAM board, title is exempt from 5 day average. As a result, only comparative data is shown for Sunday (if applicable).

The AAM board recently considered these trends and gave initial approval to eliminate the five-day average requirement. If this is given final approval in July, five-day averages will be optional for the next newspaper Snapshot report in the fall. The Snapshot report will continue to show circulation metrics for each day newspapers with circulation over 50,000 are published in print or digital.

About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Aston Martin DB10

Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.

Architect Oscar Niemeyer

"My work is not about form follows function, but form follows beauty or, even better, form follows feminine."

BACK to BASICS: Portraits

Portraits of people are one of the first elements of the photography used in newspapers.

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...

Designer George Lois

“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...


Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.

How to redesign 1

Good redesign is driven by a deep understanding of the editorial mission of the publication.

Headline on photographs

The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.

Design Facts

Three elements that will greatly help you to understand how readers are observing you.

Typeface: NY Times Magazine

Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.


When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.

A well-designed publication

Everything that a well-designed publication must have...



%d bloggers like this: