Agency: Kirshenbaum Bond Senecal + Partners
The BMW i Window into the Near Future turned a street-level window into a digital reflection of New York City traffic, transforming passing cars into upcoming BMW i3 and i8 vehicles.
The upcoming BMW i vehicles are very futuristic looking. But amazingly, they’ll be seen on the road as soon as late 2013. With the BMW i Born Electric Tour making its stop in New York City, BMW wanted to create an innovative way to create awareness of BMW i, drive people inside the event and reinforce the message that the future is closer than you think. They turned a street-level window at the event location into a digital reflection of passing traffic, transforming the passing cars into BMW i3s and i8s to give passersby a glimpse into the near future. Real BMW i vehicles could be seen inside.