Research

News Corp snaps up ‘social news agency’ Storyful for $25M

While most online video and other social media content is junk, there are hidden gems in there — and they can be exceptionally valuable to news agencies. Storyful combs through that content, aggregating stories from sites like YouTube, Facebook, and Twitter, and verifying the sources in the process.

And now it’s part of News Corp., Rupert Murdoch’s media empire, which owns and operates media properties like the Wall Street Journal and Fox News. News Corp. acquired the Ireland-based Storyful for €18 million (around $25 million).

“Storyful has become the village square for valuable video, using journalistic sensibility, integrity and creativity to find, authenticate and commercialise user-generated content,” said News Corp. CEO Robert Thomson in a statement. “Through this acquisition, we can extend the village square across borders, languages and platforms.”

The startup’s services are valuable to media agencies because it they not only surface hot user-generated content, but they also validate it, squashing concerns that the poster is a fraud. Storyful combines technical information like geolocation with editorial insight to verify content on sites like Instagram, which has yet to implement a verification program.

“By joining forces with News Corp, Storyful can quickly transform its vision into a global reality,” said Storyful CEO Mark Little. “We believe that journalism in the age of social media needs to be open, innovative and collaborative, and so does the business model that will sustain it.”

Founded in 2008, Storyful will keep its Dublin headquarters, operating as an standalone entity within News Corp. News Corp. plans to hire some additional Storyful business development and sales staff in New York.

Storyful investors include SOS Ventures, ACT Ventures, the Irish State Enterprise Board, and Irish entrepreneur Ray Nolan, among others.

For more insight into Storyful, check out the video below. (You only have to wait 10 seconds until the first explosion.)

Read More…

Advertisements

About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Aston Martin DB10

Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.

Architect Oscar Niemeyer

"My work is not about form follows function, but form follows beauty or, even better, form follows feminine."

BACK to BASICS: Portraits

Portraits of people are one of the first elements of the photography used in newspapers.

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...

Designer George Lois

“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...

BODY COPY

Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.

How to redesign 1

Good redesign is driven by a deep understanding of the editorial mission of the publication.

Headline on photographs

The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.

Design Facts

Three elements that will greatly help you to understand how readers are observing you.

Typeface: NY Times Magazine

Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.

Infographics

When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.

A well-designed publication

Everything that a well-designed publication must have...

Archives

Categories

%d bloggers like this: