The average professional app development costs run in the thousands or tens of thousands, according to Blue Cloud Solutions. You want to recoup your costs through upfront app costs or microtransactions while building a loyal user base. However, you’re competing head-to-head against more than 2 million other apps in the Google Play and Apple App Store marketplaces, reports Forbes. Your app needs to capture your audience’s attention so they don’t simply uninstall it once they’ve taken a look around, especially because the Apple App Store factors retention in their app rankings algorithm. Increasing the stickiness of your app is one way to keep users around and engaged.
Users don’t always remember the apps they installed, so push notifications remind them that you exist. You don’t want to spam them with notifications, as that’s an easy way to get deleted from their phone. Provide messages regarding the latest updates available for the app, information related to your app’s purpose and other relevant notices. Take some time to experiment with notification frequency for maximum retention, suggests Sensor Tower.
Engage with Your Userbase
Talk to your users through social networks, your blog and your customer service email to determine features that improve your app. You want to acknowledge user feedback, good and bad, and incorporate useful suggestions to improve the usability of your software. By engaging with your users, you also show them you’re committed to developing your product and providing active support, according to Help Shift.
Stay on top of feature implementation, bug fixing and other additions to your app. Frequent updates help your ranking in the app store and prove to your users that you’ll fix any of your app’s problems. You also show potential buyers that the app is continually being developed, so they don’t worry about downloading an app that may not work properly on their device, whether it’s an iPhone, Droid, tablet or other mobile device. Companies such as T-mobile and other wireless service providers offer broadband internet on mobile devices like tablets, making it even more vital for you to stay on top of compatibility issues with all the latest devices to keep your app relevant.
Create an Engaging Experience from the Beginning
You want to capture your users’ interest as soon as they load your app. Use a quick tour or tutorial for user onboarding to introduce them to the main features of your app so they aren’t confused by the options. If you offer a free and paid version of your app, provide a good preview for users with a strong call to action so they upgrade to the paid version of your software.
Provide a forum for customers to easily interact with you and other users, as well as making them aware of your updates and other projects. The group or forum can be hosted on your site, or use Facebook, Twitter, or another social network for this purpose. The main goal is to bring all of your supporters together in a place they can interact with each other and build up a loyal following.