Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner.
Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency.
- Developing a framework
- Assessing the value you offer
- Recognizing the business role of design
- Communicating in a corporate language
- Gaining and forming business relationships
- Developing design briefs and approval presentations
- Managing and hiring staff
- Incorporating creativity
- Overcoming obstacles and moving forward!
These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today.
About the Author
Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years’ experience as a senior corporate design manager, a consultant for many Fortune 500 companies, and a lecturer. He is the author of several books, including Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage (Allworth Press). He lives in Marblehead, Massachusetts.