Case Study, iPad + Tablet

InStyle Has a New Look!

InStyleShaileneMarch16.png

Over the past year, the InStyle team has been updating and remixing all the content our readers have come to expect, with bold layouts, fresh fonts, and clean photography. Our redesign débuts in the March mega-fashion issue along with new sections and columns that deliver incredible deep-dive service and the best edit of luxe style finds.

The Design

Luxurious. Immersive. Escapist. Those are the qualities editorial director Ariel Foxman and creative director Rina Stone had in mind when they set out to refresh InStyle and distinguish the print experience from the internet’s fleeting pace. “Our readers told us over and over again that they read us to retreat,” says Stone, who engaged design firm NR2154 to explore typface options. Stone says the winning headline font – named Luce, after the Time Inc. co-founder – really captured the brand’s essence. “We loved the fluidity of the lines,” she adds. “It felt ribbon-like and friendly, wile the sharp edges suggested the authority and precision with which we tell our stories.”

Ariel Foxman said of the redesign, “We wanted to ensure that picking up an issue of InStyle speaks to the inherent value of print and delivers a distinct experience the reader can’t find anywhere else. We have been the best-selling core fashion book on the newsstand for 18 years in a row and within our competitive set, we have the highest number of subscriptions at the highest subscription price. Our reader pays a premium for InStyle. The ethos behind this redesign is that our print flagship isn’t meant to be just read once; it’s a luxury product meant to be savored, dog-eared and displayed.”

Sections

The Get: You know you want it: The tagline sums up our elevated new front-of-the-book roundup of fashion and beauty items our readers love and lust after.

The Guide: This robust section delivers intensive coverage of single topics in fashion, beauty, and travel. Up in March: sunglasses, mascara, and Los Angeles.

InStyle.com

Starting on March 2, after the frenzy of awards-show red-carpet season, the site’s new homepage, architecture, and typefaces will reflect the magazine’s evolution.

InStyle has over 1.3 million subscriptions at $21.05.

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About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...

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