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New Book by Steven Heller: Graphic Design Rants and Raves


Photo by School of Visual Arts


Advice and Ruminations of graphic design in the 21st century!


by Steven Heller
Design is everywhere. Graphic design enters into everything. This is the scope of designer Steven Heller’s latest essay anthology that covers the spectrum of graphic design and related art and culture. Looking at design as practice, language, culture, and power, each of the forty-plus essays is a self-contained story. In Graphic Design Rants and Raves (Allworth, 11/22/16, $19.99) Heller pours out his ideas-criticisms and celebrations-on such topics as: 41eqb8saipl-_sx386_bo1204203200_
• A history of our modern Hindu-Arabic numerals, and a look at the letter K

• Brand design utilized by Hillary Clinton and Donald Trump early in the 2016 Presidential race
• The tumultuous relationship between design and sex

• The Charlie Hebdo massacre and the principles of free expression

• Icons revisited, including Paul Rand (not to be confused with the politician Rand Paul), Ralph Ginzburg, Frank Zachary, George Lois, and Print magazine
• Food packaging, the design of milk, and USPS stamps

• The obsessive use of cuteness, and the sad and happy history of the ubiquitous happy face

From commercial advertising to government institutions to cultural revolution, from the objects that push design forward to those that seep into the everyday, Graphic Design Rants and Raves is an exploration of how visual design has arrived in the twenty-first century.

About the Author
Steven Heller is co-chair of the MFA Designer as Author program, and the Special Consultant to the President for New Programs, at New York’s School of Visual Arts of SVA. He writes the Visuals column for the New York Times Book Review, a weekly design column for the Atlantic online, and is a contributing editor to Print, ID, EYE, and Baseline magazines. He is the author, editor, and co-editor of more than 170 books on design and popular culture. He lives in New York City.

About Zoran Opalic

Professional in design and publishing industry. Conceptualize and orchestrate designs and redesigns that effectively reinforce and build brand images. Proven ability to drive record-high campaign in increasing publication sales and execute successful product launches...


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