This category contains 15 posts

SPD Amazon Store

The elves at SPD are back and have been busy once again to celebrate the season. They have created a whole new list to help you find that perfect present for your favorite art director, photo editor, illustrator, photographer, or creative person. We’ve made an Amazon store for one stop shopping on all these great … Continue reading

Brain friendly design for news websites

Elements of brain-friendly design Reader experience can be significantly improved by: Formatting the text of the story into shorter paragraphs. Highlighting important story facts and terms. Clean, uncluttered page design. Similarly, distracting elements accompanying the story can reduce comprehension: Flashy advertisements. Photos and links to unrelated stories. How do news readers perceive and learn from … Continue reading

How to design fixed layout EPUB

Learn how to make an eBook with rich imagery and elaborate layout that looks just like the InDesign document without writing code. Click photo to see video at Adobe TV. What do I need? Get files Sample files to practice with (ZIP, 154 MB) Get PDF InDesign cheat sheet Create a highly visual eBook and … Continue reading

SPD cover of the day: New York Magazine

Just in time for NYC Fashion week, SPD’s Cover of the Day will highlight the best fashion magazine covers all week.  Check back daily for a portfolio of brilliant magazine covers from around the world. New York Magazine  Design Director: Thomas Alberty Photography Director: Jody Quon Photographer: Erik Madigan Heck

People Magazine – Special Editions

These unique issues are made with unique content including custom design, typography, photography and illustration. The mission of these special issues is different from that of the weekly mag and the design reflects this. The art director has to exercise a whole new set of design muscles to produce something truly custom which is also … Continue reading

Layout – Lay it all out

Let’s make one thing clear. A readers does not make an impression on print or digital magazine, web or newspaper design by looking at the construction of the page, photography or any other element that are part of design. Readers will make a judgment based on overall impression – they are not designers or editors, … Continue reading

Print media – how to create layout

Always keep both pages of layout open in front of you, left and right. The reason for this is that when the readers opens the newspaper or magazine they first look at both pages. First from left to right and almost in a straight line across the middle of the pages. When reader is done … Continue reading

Layout – information shape

After learning that the reader on the page first captures information from an image, the other from the title, a third of the caption under the picture, afther these elements reader will notice subheads, if everything is intriguing enough, then comes the text and graphics. This series follows the format of the text: U-shape – … Continue reading

White space on a page

Whiteness is designer’s most quiet assistant. I worked with many editors in chefs and designers in last 15 years. There’s a big difference between editors that works in media in Western Europe and United States and those from East European countries. While West is free in mind and soul, East is very closed in them … Continue reading

Culture and Design

The design is deeply rooted in culture and tradition of people whom the papers are intended. Always incorporate cultural identity in the newspaper. To start work on newspapers, magazines, web – indispensable features to be incorporated in design is a taste of a culture of readers that newspapers are intended for. The primary is – … Continue reading

Aston Martin DB10

Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.

Architect Oscar Niemeyer

"My work is not about form follows function, but form follows beauty or, even better, form follows feminine."

BACK to BASICS: Portraits

Portraits of people are one of the first elements of the photography used in newspapers.

Typography: x-heigh

In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...

Designer George Lois

“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...


Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.

How to redesign 1

Good redesign is driven by a deep understanding of the editorial mission of the publication.

Headline on photographs

The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.

Design Facts

Three elements that will greatly help you to understand how readers are observing you.

Typeface: NY Times Magazine

Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.


When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.

A well-designed publication

Everything that a well-designed publication must have...